What’s My Business Worth?
What’s my business worth? It’s one of the most common questions business owners ask – and one without a clean, simple answer. There’s no perfect formula. But that’s actually an opportunity: understanding what drives valuation gives you a roadmap for where to strengthen your business. 1. Revenue multiple or EBITDA multiple? The first thing to […]
More Than a Sale: Rethinking How You Transition Your Business
For many business owners, the company isn’t just an asset, it’s years of relationships, risk, and identity. It’s early mornings, late nights, and a team that often feels like family. At some point, though, every founder faces the same question: what happens next? The answer isn’t one-size-fits-all. And it doesn’t have to mean walking away […]
Doing Private Equity Differently
By Brian Cox Private equity has long had a reputation that makes many entrepreneurs wary. Too often, selling your business to a PE firm is seen as the end of a journey rather than the start of a new chapter. Founders get bombarded with calls from brokers offering low multiples, only to be followed by […]
What Fund I Taught Us: A Managing Partner’s Perspective
By Shane Erickson When we started Traction Capital and launched Fund I, we weren’t just cutting checks. We were trying to prove that smart, values-aligned capital in the hands of gritty Minnesota founders could produce exceptional outcomes. Not just financially, but relationally. We bet on entrepreneurs in the Upper Midwest, folks who’d proven there was […]
Introducing Fund II: Doubling Down on the Midwest
By Brian Cox At Traction Capital, we believe the next generation of standout companies is being built far from the coasts. With Fund II, we’re doubling down on the Midwest, investing in and acquiring strong, scalable businesses with roots in Minnesota and the surrounding region. A Hybrid Approach: Investing and Acquiring Fund II is a […]
Traction Capital Announces Fund II to Fuel the Next Generation of Minnesota Start-Ups
MINNEAPOLIS, June 24, 2025 /PRNewswire/ — Traction Capital, a Minnesota-based venture capital and growth equity firm, announces the launch of Fund II, its second investment fund focused on scaling early-stage businesses in Minnesota and neighboring states. Since its March launch, Fund II has raised over $30M in subscriptions, with a target of $40M-60M. The fund has already invested in two local companies: Blank Metal, […]
Atlasticity
Traction Capital Fuels Atlasticity’s Growth with Investment Traction Capital has invested in Atlasticity, a consulting expert that specializes in Amazon Web Services (AWS), to accelerate innovation and redefine the future of cloud services for mid-sized and enterprise-level organizations across industries. As an AWS Advanced Tier Services Partner, Atlasticity guides businesses to thrive through cloud adoption […]
Saltbox Mgmt Secures Growth with New Funding Round
Salesforce Ventures Invests in Saltbox Traction Capital portfolio company, Saltbox Mgmt, announced the successful closure of its latest funding round. Saltbox Mgmt is a leader in Salesforce-based B2B and D2C digital commerce and order management. Led by Salesforce Ventures with follow-on investment from Traction Capital, this investment marks a pivotal moment for Saltbox Mgmt, positioning the […]
Kwikly Ranked #1 in Minnesota
Kwikly Ranked #1 in Minnesota on the Inc. 5000 List & Completes Series A Fundraising Round Traction Capital portfolio company, Kwikly, has been named to Inc.’s Top 5000 Fastest Growing Companies in the U.S. list for the 3rd straight year! We’re pleased to congratulate them on their remarkable feat, ranking #1 in Minnesota and #185 nationally! Kwikly was the first investment in our […]
St. Thomas Private Equity Fellowship
Traction Capital and University of St. Thomas Launch Prestigious St. Thomas Private Equity Fellowship Traction Capital, in collaboration with the University of St. Thomas, proudly announces the creation of the St. Thomas Private Equity Fellowship, a groundbreaking post-graduate opportunity designed exclusively for graduates from the University of St. Thomas. This fellowship aims to fast-track careers […]