Tag Archive for: Nu-Star

TroutRoutes Acquired by onX

onX, a pioneer in outdoor digital navigation, today announces its acquisition of Minneapolis-based TroutRoutes, the industry’s leading mapping resource for fly fishing enthusiasts. TroutRoutes is part of Wayzata-based Traction Capital’s portfolio of companies. By bringing TroutRoutes into its portfolio, onX gains momentum as it enters a new market this spring with the upcoming launch of its newest app, onX Fish. Together, TroutRoutes and onX Fish will address the needs of 45.8M freshwater anglers across the United States.

Founded in 2009, onX develops mapping solutions that inform, inspire, and empower millions of outdoor recreationists. onX Hunt, onX Offroad, and onX Backcountry make up the company’s suite of apps and are built by explorers for explorers. This spring, the company will release onX Fish, a navigation and discovery tool for lake anglers. TroutRoutes, a solution built for river and stream anglers, will complement this offering.

“onX is home to nearly 400 employees who hunt, off-road, bike, hike, ski, climb, and fish. We develop products to solve the hardest challenges we face when we’re out getting after it,” said onX General Manager, Hunt and Fish, Cliff Cancelosi. “Zach Pope, founder of TroutRoutes, built the industry’s leading fly fishing app to solve problems for trout anglers looking for places to fish. His love for chasing trout, focus on stewardship, and commitment to solving real customer problems are the same principles that drive us at onX as well. We are excited to welcome the TroutRoutes team into the onX family and invest in their continued growth.”

“There’s a lot of synergy and shared values between the two companies,” said TroutRoutes founder and CEO Zach Pope. “For the past five years, TroutRoutes has been focused on meeting trout anglers’ needs by consolidating stream and river access information and developing toolsets to help anglers find and explore trout streams across the U.S. I’m proud of what we’ve accomplished. Coupled with onX’s extensive experience in outdoor navigation technology, TroutRoutes will innovate faster and solve more customer needs than we ever could on our own. We’re embarking on an exciting new chapter at TroutRoutes.”

As the fishing season kicks off across the U.S. this spring, TroutRoute customers can expect the company to continue updating its offering and toolset. onX Fish will launch on iOS and on the web exclusively in Minnesota this spring, with plans to expand across the Midwest later this year.

Traction Capital Acquires Minnesota Manufacturing Company Nu-Star (PowerPusher®)


Traction Capital is proud to announce its acquisition of Nu-Star, a well-established manufacturing company with a rich history dating back to 1959. Nu-Star specializes in material handling, with proprietary Tuggers and Pushers called PowerPushers® that are battery powered and designed to move almost any rolling load from automobiles, trash dumpsters, railroad cars, and even heavy reels of electrical wire and hose.

With the current ownership gradually stepping back from day-to-day operations, this partnership marks the beginning of an exciting new chapter for Nu-Star, bringing an innovative approach to enhance efficiency, technology, and overall business performance.

Nu-Star’s CEO, Scott, shared his enthusiasm about this partnership, stating, “The management team is very excited about this acquisition, and very eager to begin working with the Traction team. We are looking forward to growing Nu-Star to the next level.”

Ryan, the VP of Material Handling and Sales at Nu-Star, added, “We are thrilled to welcome Traction as our trusted partner, and have already been impressed by their exceptional communication and active listening. Their rich experience with other companies promises to rejuvenate our culture and address long-standing concerns, propelling us towards a brighter future.”

Traction Capital, known for its unique blend of financial and “smart” capital, brings not only investment but also a deep well of experience and resources to the table. Comprised of entrepreneurs, business owners, and investors, Traction Capital has a strong passion for helping businesses grow. This commitment to fostering success in the Minnesota business landscape aligns perfectly with Nu-Star’s vision for the future.

“Nu-Star has a remarkable legacy, and we see immense potential in the company” says Shane Erickson, Managing Partner of Traction Capital. “We look forward to working alongside their existing team to implement the Entrepreneur Operating System® (EOS), streamline warehouse operations, and introduce advanced technology solutions to enhance efficiency and overall quality.”

The collaboration between Traction Capital and Nu-Star represents a testament to the power of visionary partnerships in the business world. Together, they are set to revitalize Nu-Star, injecting new energy, expertise, and technology to drive success in the manufacturing sector.