Saltbox Mgmt Secures Growth with New Funding Round

Salesforce Ventures Invests in Saltbox

Traction Capital portfolio company, Saltbox Mgmt, announced the successful closure of its latest funding round. Saltbox Mgmt is a leader in Salesforce-based B2B and D2C digital commerce and order management.  Led by Salesforce Ventures with follow-on investment from Traction Capital, this investment marks a pivotal moment for Saltbox Mgmt, positioning the company to accelerate growth and deepen its impact across the Salesforce ecosystem.

“This funding represents a significant milestone for Saltbox Mgmt,” said David Blue, Founder & CEO. “Having Salesforce Ventures in our corner underscores their confidence in our vision and mission. This will help us get to the future, faster,” Blue continued. “We’re going to use it to accelerate growth, expand our offerings both in services and AI, and extend our reach. Our customers, partners, and employees will all see the benefits as we continue to help our customers use Salesforce to deliver modernized, omni-channel buying experiences.”

Founded in August of 2021 with initial funding from Traction Capital in June of 2022, Saltbox Mgmt has quickly established itself as an innovator in the Salesforce partner ecosystem. The company specializes in connected Salesforce commerce and Customer360 solutions that help businesses deliver exceptional, omni-channel buyer experiences to their customers. This capital will further fuel Saltbox’s commitment to providing these scalable and future-proof solutions that enable clients to adapt and thrive in the digital and AI age.

With the backing of this new funding, Saltbox Mgmt will focus on expanding its global team, scaling product innovation, growing its Agentforce capabilities, and strengthening its go-to-market efforts. This will help the company continue to deliver value to its growing client base and further establish itself as a premier Salesforce partner.

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Scott litman

strategic growth partner

Scott Litman is a serial entrepreneur, advisor, and investor who brings decades of hands-on startup and growth experience to Traction Capital. With five successful company exits and a long list of accolades, he’s a driving force behind innovation and scale in Minnesota’s business community.

As a Strategic Growth Partner, Scott has an immense level of experience in entrepreneurship that he brings to Traction Capital.  He has gone from startup, funding, growth and exit five times (Imaginet Inc, Spot Buy Spot, Imaginet LLC, Magnet 360 & Lucy). In that time, he has received a number of honors & awards including E&Y Entrepreneur of the Year, Business Journal Titan of Technology, University of Minnesota Outstanding Achievement, Smart Business Dealmakers Hall of Fame, Twin Cities Business 100 People to Know / Watch (3 times), Minnesota Business The (Real) Power 50 and Business Journal 40 Under 40. Along the way, Scott has experienced being #1 in The Business Journals Fast 50, made the Inc 500 and has worked with over 25% of the Fortune 500.

Scott founded the Minnesota Cup, the largest state wide business plan competition in the US and has been on the Board of Advocates for Backpack, a student run marketing and communications agency out of the University of Minnesota.

Scott has served on the BOD, Advisory Board or been advisor to a number of startups that have had tremendous success including Enstratus (acquired by Dell), InStereo (acquired by Salesloft), HealthSimple (acquired by J&J), Hollywood Fashion Secrets (acquired by American International Industries), I See Me (acquired by The McEvoy Group) and more.