Private Equity

Minnesota-based growth funding to realize your potential and let you make a smooth exit. By fueling your growth with funding options and structured advice, we make your exit strategy our business.

WORKING WITH TRACTION CAPITAL: A FOUNDERS PERSPECTIVE

ACQUISITION CRITERIA

Looking to Make a Change?
Whether you’re a founder ready to take some chips off the table, a leadership team interested in buying out an existing owner, or a founder seeking a partner to accelerate growth, we’re here to help. With access to both our fund and strategic banking relationships, we have the flexibility to acquire anywhere from 51% to 100% of your company.

We’re Not Your Typical Private Equity Firm
At Traction Capital, we focus on the people, the processes, and the profitable growth of your business. We’re not a big, impersonal PE firm – we are small business owners ourselves, and we understand how to run a company with a hands-on approach. As your partner for growth, we’re committed to building long-term value together.

IS YOUR BUSINESS READY TO SELL?

Take our EXIT READINESS QUIZ to find out.

TARGETED INDUSTRIES

B2B and B2C, technology and information services, mobile software and systems, SAAS, business services, distribution, niche manufacturing and consumer products

COMPANY SIZE AND CHARACTERISTICS

Private equity deals have 500k - $3M EBITDA and upside based upon unmet market opportunity

INVESTMENT SIZE

Private equity investments made up of a combination of cash from Traction Capital and leverage from banks and other sources. Price is market dependent (typically 4-6x EBITDA range but varies by deal)

GEOGRAPHY

Companies based in the Midwest with a focus on Minnesota

IDEAL DEAL FOR PRIVATE EQUITY

Criteria	Details
EBITDA	$500k – $3M
Enterprise Value (EV)	$2M – $20M
Leadership	Key leadership looking to remain
Location	Midwest (Preference for Minnesota)
Industry Preference	Manufacturing, E-commerce, and SaaS

Proven Process

Traction Capital follows an 8-step approach inspired by the Traction® EOS® framework to strategically invest in and grow businesses. This process ensures thorough evaluation, structured deals, and continuous development to maximize value and achieve successful exits.

PROSPECTING

Well-aligned opportunities identified by a trusted network of investors, entrepreneurs, consultants, EOS® implementers and others

DUE DILIGENCE

Comprehensive analysis including legal, intellectual property, financial, competition, customers/partners and management team

STRUCTURE/CLOSE

Negotiate deal terms, conditions, valuation and capital structure with post-close initial planning

REVIEW/PLANNING

Define vision, values, mission and strategy (brand) with plan for enterprise-wide implementation; begin EOS® implementation

IMPLEMENTATION

Execution of plan; EOS® implementation continuation; accelerate top-line growth

GROWTH

Scale business; M&A and strategic growth capital; mentorship of management team and board-level leadership

VALUE CREATION

Bottom-line optimization; market analysis and positioning; preparation for transaction

MATURITY/EXIT

Identify prospective buyers; manage process; negotiate deal

INTERESTED IN AN INVESTMENT? CONTACT US TODAY

Ready to take the next step? Apply below to connect with Traction Capital and begin your journey towards growth and success. Let us help you turn your business vision or exit into reality.

Know of a great business ready for acquisition?

If you have a qualified opportunity that aligns with our criteria, send a referral our way! Traction Capital values connections to potential investments and offers a competitive referral fee for acquisition opportunities that lead to successful capital deployment.

Fill out our referral form with the business name, what they do, your connection to the business, and roughly the size if you’re aware. Then we’ll set up a first meeting to discuss the opportunity! Feel free to email Justina with any questions.