E-commerce party supply company, Prime Party, has received a $500,000 investment from Traction Capital. The Washington-based company is making themed parties easier than ever before. Traction Capital looks forward to working closely with Prime Party as they roll out new brands and scale their business.
Prime Party is a direct to consumer, TV show themed party supply company. They design and create exclusive licensed and non-licensed party products across multiple product categories. One of their current top sellers is their Golden Girls party line, which includes tableware, decorations, yard signs, games and more. With their extensive knowledge of the industry, Prime Party’s team has been hard at work securing licenses for future lines, including The Office.
“We are excited with the new partnership with Traction Capital” commented Shane Smith, CEO of Prime Party. “Their growth capital combined with the extensive use of self-implemented EOS strategy sessions is sure to advance our company to new heights.”
With their funding from Traction Capital, Prime Party plans to roll out new products for existing themes, increase SEO presence, launch B2B corporate gifting and more. The team will be immediately hiring a warehouse manager and a marketing manager at their headquarter operations in Monroe, WA.
Only 4 years old, the company has already shown great success. Traction has seen the huge potential of Prime Party and is eager to be a part of their team. “We were drawn to Prime Party because of their significant traction, unique IP and experienced founding team. We see incredible potential in terms of product line expansion, combined with the EOS and e-commerce expertise of the Traction team. It’s been a pleasure working with Paul and Shane thus far and were excited to join forces moving forward” says Chris Carey, VP of Acquisitions at Traction Capital.
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