Every investment starts with people. At Traction Capital, we partner with ambitious founders and business owners across Minnesota and the Midwest who are building exceptional companies with the potential for long-term growth. From early-stage venture capital investments to private equity partnerships with established businesses, we look for strong leadership, scalable business models, and opportunities where our experience can make a meaningful impact.
Our commitment extends well beyond providing capital. Through our Smart Capital approach, we combine entrepreneurial experience, proven processes, strategic guidance, and access to a network of more than 100 investors, 80% of whom are entrepreneurs themselves. We work alongside our portfolio companies to overcome challenges, accelerate growth, and create lasting value.
We’re proud to partner with the exceptional companies that make up the Traction Capital portfolio.
Whether you’re building an innovative startup or leading an established business, we’d love to learn more about your company. If you’re looking for Smart Capital backed by entrepreneurial experience, strategic guidance, and proven processes, let’s start the conversation.
Scott Litman is a serial entrepreneur, advisor, and investor who brings decades of hands-on startup and growth experience to Traction Capital. With five successful company exits and a long list of accolades, he’s a driving force behind innovation and scale in Minnesota’s business community.
As a Strategic Growth Partner, Scott has an immense level of experience in entrepreneurship that he brings to Traction Capital. He has gone from startup, funding, growth and exit five times (Imaginet Inc, Spot Buy Spot, Imaginet LLC, Magnet 360 & Lucy). In that time, he has received a number of honors & awards including E&Y Entrepreneur of the Year, Business Journal Titan of Technology, University of Minnesota Outstanding Achievement, Smart Business Dealmakers Hall of Fame, Twin Cities Business 100 People to Know / Watch (3 times), Minnesota Business The (Real) Power 50 and Business Journal 40 Under 40. Along the way, Scott has experienced being #1 in The Business Journals Fast 50, made the Inc 500 and has worked with over 25% of the Fortune 500.
Scott founded the Minnesota Cup, the largest state wide business plan competition in the US and has been on the Board of Advocates for Backpack, a student run marketing and communications agency out of the University of Minnesota.
Scott has served on the BOD, Advisory Board or been advisor to a number of startups that have had tremendous success including Enstratus (acquired by Dell), InStereo (acquired by Salesloft), HealthSimple (acquired by J&J), Hollywood Fashion Secrets (acquired by American International Industries), I See Me (acquired by The McEvoy Group) and more.
