Traction Capital Acquires Minnesota Manufacturing Company Nu-Star (PowerPusher®)


Traction Capital is proud to announce its acquisition of Nu-Star, a well-established manufacturing company with a rich history dating back to 1959. Nu-Star specializes in material handling, with proprietary Tuggers and Pushers called PowerPushers® that are battery powered and designed to move almost any rolling load from automobiles, trash dumpsters, railroad cars, and even heavy reels of electrical wire and hose.

With the current ownership gradually stepping back from day-to-day operations, this partnership marks the beginning of an exciting new chapter for Nu-Star, bringing an innovative approach to enhance efficiency, technology, and overall business performance.

Nu-Star’s CEO, Scott, shared his enthusiasm about this partnership, stating, “The management team is very excited about this acquisition, and very eager to begin working with the Traction team. We are looking forward to growing Nu-Star to the next level.”

Ryan, the VP of Material Handling and Sales at Nu-Star, added, “We are thrilled to welcome Traction as our trusted partner, and have already been impressed by their exceptional communication and active listening. Their rich experience with other companies promises to rejuvenate our culture and address long-standing concerns, propelling us towards a brighter future.”

Traction Capital, known for its unique blend of financial and “smart” capital, brings not only investment but also a deep well of experience and resources to the table. Comprised of entrepreneurs, business owners, and investors, Traction Capital has a strong passion for helping businesses grow. This commitment to fostering success in the Minnesota business landscape aligns perfectly with Nu-Star’s vision for the future.

“Nu-Star has a remarkable legacy, and we see immense potential in the company” says Shane Erickson, Managing Partner of Traction Capital. “We look forward to working alongside their existing team to implement the Entrepreneur Operating System® (EOS), streamline warehouse operations, and introduce advanced technology solutions to enhance efficiency and overall quality.”

The collaboration between Traction Capital and Nu-Star represents a testament to the power of visionary partnerships in the business world. Together, they are set to revitalize Nu-Star, injecting new energy, expertise, and technology to drive success in the manufacturing sector.

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply