Refr Sports
Traction Capital invests $1M in Minnesota-based Referee Management Platform, Refr Sports Traction Capital, a Minnesota-based growth equity firm, has announced a $1 million investment in Refr Sports, a referee management platform committed to moving the officiating industry forward. Made up of a team of officials, assignors, athletes, sports enthusiasts, and industry experts, Refr provides essential […]
Twyst
Traction Capital Invests in Twyst to Accelerate National Expansion of Its Innovative and Patent-Pending, Proprietary Functional Beverage Straw Veteran beverage operators behind functional drink brand secure Minnesota growth equity investment as patented straw product gains traction in major national retailers Traction Capital, a Minnesota based growth equity firm, has invested in Edina-based Twyst, a functional […]
Twin Cities Business – Traction Capital Launches Second Fund for Minnesota Startups
Serial entrepreneurs and investors Scott Litman and Matt Meents join as strategic growth partners. By Allison Kaplan June 25, 2025 Minneapolis-based Traction Capital this week announced the launch of its second fund focused on scaling businesses born in Minnesota and the Midwest. With $33 million already raised in just 90 days, the target for Fund II is around […]
Blank Metal
Blank Metal Raises $3M to Accelerate Enterprise AI from Pilot to Production New Approach Delivers Production AI in 90 Days as Enterprises Seek Faster Path to Value MINNEAPOLIS — June 24, 2025 — Blank Metal, an AI-native engineering company, today announced $3 million in seed funding to help enterprises overcome a critical challenge: 88% of […]
Traction Capital Announces Fund II to Fuel the Next Generation of Minnesota Start-Ups
MINNEAPOLIS, June 24, 2025 /PRNewswire/ — Traction Capital, a Minnesota-based venture capital and growth equity firm, announces the launch of Fund II, its second investment fund focused on scaling early-stage businesses in Minnesota and neighboring states. Since its March launch, Fund II has raised over $30M in subscriptions, with a target of $40M-60M. The fund has already invested in two local companies: Blank Metal, […]
PARQA
PARQA Secures Funding to Modernize Staffing Through Innovative SaaS Solutions Traction Capital has invested in PARQA, a technology consulting and implementation firm built to help staffing and recruiting firms modernize and grow. This investment marks the second deployment from Traction Capital’s recently launched second fund. Led by Jared Hummel and Adam Post, PARQA empowers staffing […]
Peyton Green Named Partner
From Intern to Investments Leader: Peyton Green Named Partner at Traction Capital Traction Capital is excited to announce Peyton Green has been named Partner, marking a significant milestone in his journey with the firm. Peyton’s story is one of grit, growth and unwavering commitment to entrepreneurship, both within Traction and in the broader Minnesota startup […]
Superior Decks & Railings
Traction Capital Acquires Superior Decks & Railings Traction Capital is excited to announce its acquisition of Superior Decks & Railings, a premier provider of high-quality decking and railing solutions based in Minnesota. With a legacy of craftsmanship and customer satisfaction, Superior Decks & Railings has established itself as a trusted name in the industry, offering a […]
Atlasticity
Traction Capital Fuels Atlasticity’s Growth with Investment Traction Capital has invested in Atlasticity, a consulting expert that specializes in Amazon Web Services (AWS), to accelerate innovation and redefine the future of cloud services for mid-sized and enterprise-level organizations across industries. As an AWS Advanced Tier Services Partner, Atlasticity guides businesses to thrive through cloud adoption […]
Saltbox Mgmt Secures Growth with New Funding Round
Salesforce Ventures Invests in Saltbox Traction Capital portfolio company, Saltbox Mgmt, announced the successful closure of its latest funding round. Saltbox Mgmt is a leader in Salesforce-based B2B and D2C digital commerce and order management. Led by Salesforce Ventures with follow-on investment from Traction Capital, this investment marks a pivotal moment for Saltbox Mgmt, positioning the […]